This short quiz is part of your workshop prep. Your answers point to one of 12 brand personalities, based on the work of Carl Jung.
It's about 8 questions and takes 3 to 5 minutes. There are no wrong answers. Answer as your firm, not as you personally, and go with your first instinct.
If others at your firm are taking it too, answer on your own, without comparing notes. Where your answers differ, that's useful. It gives Bryon something real to talk through with you in your workshop.
Past client? Answer every question about the firm you worked with, as you experienced it.